The Power of Testimonial Advertorials

Somewhere or sometime in my colorful life as a PR practitioner (slash) exotic places traveler (slash) single brown female resident working in Saigon, you get these interesting requests about modeling for a client or so. So when Sony eventually invited me to act as a talent for one of their new camera models, I thought it would be a blast to be in their promotional video.

Little did I know how hard it takes to model for one of these gadgets. The camera alone (Sony Cybershot TX1) is a beauty! For one who had her first camera as a semi-pro SLR Nikon FE, the Sony camera felt like my good old Nikon before a friend of mine accidentally dropped my beloved camera into the sea. Lightweight and razor-sharp photos are what you can count on this camera – a plus to me since I hate carrying those heavy 2-pounder cameras.

And quite easy on the pocket too for a semi-pro camera (I was told it was going to retail initially at US$500+).

So the brief was to dress colorfully and make out as an expat walking around the Dong Khoi area. It was around 12 noon and the sun was glaring down on us. My make-up (they had to make me up, you know) literally melted and I sweated buckets.

Just to make the promotional video just as interesting, we invited some hip young guys like Boy band singer Minh Tuan of La Thang and other interesting-looking young people to be in the video.
But the result was worthwhile. If you’d like to know how the video’s final cut looked like, just pop in at the Sony booth at the Vietnam Computer Electronics World Expo at the Saigon Exhibition and Convention Center today and tomorrow.